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Lego Group And Lamborghini Partner Up To Create A Miniature Version Of Lamborghini Sián

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The LEGO Group is pleased to announce a collaboration between the Italian super sports automaker Automobili Lego Lamborghini LEGO ® Technic, a building system allowing older children and adults to develop advanced, more complex models. Billund will be released in Billund on 29 January 2020. 

New partnership 

In summer 2020, the new 1:8-scale series will be launched and the third in LEGO Technic Ultimate, after the Porsche 911 GT3 RS in 2016 and the Chiron Bugatti in 2018, a simplified model of its predecessors. Automobili Lego Lamborghini has been making wonderfully crafted super-sport vehicles for 50 years, which can be recognized automaticallyIn this new partnership, Lamborghini and LEGO Technic will bring technical excellence and beauty to both companies.  

Lego technic and gear system 

LEGO Technic is an innovative construction tool that is challenging but rewarding to other followers as it is easy to construct engines, differentials, and gear systems. You know how to create for real while playing with LEGO Technic. 

To Niels Henrik Horsted, LEGO’s Technical Marketing Officer, a partnership with a corporation such as Automobili Lamborghini is the ideal option: “We find a new Partner with a legendary car, an unmistakably DNA concept and a revolutionary technological innovation, following the popularity of the previous Ultimate series, the Porsche and the Bugatti.” 

Says Katia Bassi 

“The LEGO Group has amazed multiple people of wonderfully basic or highly complicated constructions, says Katia Bassi, Chief Advertising and Communications Officer, Automobili Lamborghini. Thanks to our partnership with the LEGO Group, during the digital age in which entertainment mostly happens using a picture, fans will encounter a valid lifetime by reproducing in every detail a Lamborghini super sports car to produce an excellent model as the real car. 

Beginning 1 June 2020 

more generally beginning 1 August 2020, the LEGO Technic Lamborghini is available in LEGO Â ® Retail Stores and the LEGO Digital Shop. More detail will be revealed later on concerning LEGO technic Lamborghini. 

  • Teaser poster for Lamborghini Brand Relationship 
  • Email Alice Carter, alice.carter@LEGO.com, for more details. 

Lamborghini on automobile 

Automobili Lamborghini was established in 1963 and had its headquarters in the north of Italy, Sant’Agata Bolognese. 

The third iteration of Automobili Lamborghini, the Lamborghini Urus, was released in 2017. With its benchmarking strength, performance, and dynamic drive, this vehicle produces an unmatched design, luxury, and daily experience in the luxury sector. 

A total of 160 trading vehicles, including a total of 350, Miura, Espada, Countach, Diablo, Murciélago, and a range of dream cars, have been designed by Automobili Lego Lamborghini in half a century and include Reventón, Saint ElementoVeneno, Centenario, and Sian. 

On the Group LEGO 

The goal of the LEGO Group is to empower and grow tomorrow’s builders through the power of the game. The LEGO Play platform and LEGO bricks foundation allow kids and fans to build all they can imagine. In 1932, Ole Kirk Kristiansen in Billund, Denmark, started up the LEGO Company under the Danish label Play Good. Today the LEGO Group is still headquartered in Billund, a family-owned company. Their goods are now available globally in over 140 nations. 

Summary 

With the introduction of the Lego Lamborghini, Lego Group has added more power in it’s already muscular Lego Technic Line. The above features show why anyone acquainted with the Lego Chain of toys is bound to check out the miniature version of the Lamborghini Sián even if their interest is minimal.Also, Sports Cars Enthusiast would love to add this to their car to their trophy collection no matter the size. This new product will help Lego gain more momentum in the toy market for years to come. 

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