Toys are one of the most reliable products to sell within the UK. They have steady demand throughout the year, with higher demand during birthdays, school holidays and Christmas. The key thing to look for is a good UK supplier who will provide you with great prices, variety and reliable stock.
This guide will help you understand how to pick the right supplier for you, what products are popular and why we would recommend stocking ride-ons like the Ozbozz scooter range. You can view our current range here.
Why buy toys and games wholesale in the UK?
Purchasing toys and games wholesale in the UK helps you to save money by buying in bulk. This means you can keep your profit margins high whilst still being able to price competitively.
Higher profit margins – purchase in bulk to increase your profit.
Variety – Many age ranges and price points can be sourced from one supplier.
Fast delivery – As they are based in the UK, you will receive your stock quicker.
Easy returns – If you have any issues, you will find it easier to deal with a UK-based company.
Low risk – Try popular lines before ordering large amounts.
How to find the right toy wholesale suppliers in the UK
Not all wholesale toy suppliers are the same. When looking for toy wholesale suppliers in the UK, make sure they:
Comply with safety – Toys sold in the UK should have either a UKCA/CE mark and meet UK toy safety standards.
Good product description – Clear information on age range, size, material and contents.
Flexible minimum order – Choose a supplier with flexible amounts to match your budget.
Reliable stock – Choose a supplier who will frequently restock so you never run out of stock.
Transparent pricing and delivery – Know what you are paying before purchasing.
Quick customer service – To help with planning for seasonal products.
Questions to ask before purchasing
Are products compliant?
What is the minimum order amount and delivery?
Can you mix products?
What is the returns policy for faulty items?
Toys wholesale distributors UK
You will often search for toys wholesale distributors in the UK. Whilst these terms are similar, there are some differences.
Wholesale – Sell stock in bulk to retailers and traders.
Distributor – Usually specialise in certain brands and sell to retailers.
Hybrid – Brands will offer both branded and budget lines.
For smaller and growing businesses, it is often easiest to go with a hybrid supplier who offers a variety of products.
Top selling toy categories
Try to have a variety of products within your range.
Ride ons/scooters – Higher value items that are popular for gifts and summer.
Glow in the dark/LED – Eye-catching products with high impulse buys.
Board games/puzzles – Reliable products that will sell throughout the year.
Garden/outdoor – Higher demand during Spring and Summer.
Budget – Cheap products to increase basket size.
Seasonal – Christmas, Easter and Holiday themed.
Ozbozz scooter range
The Ozbozz scooter brand has become very popular due to their brightly coloured, child-friendly designs. Scooters are a higher value product compared to many smaller toys, meaning they can increase your average basket size.
Ozbozz Electric Scooter
The Ozbozz electric scooter is a great product to offer families looking for a fun motorised ride for their children. Electric scooters are popular and create lots of interest. Always check the product page for age guidance, weight limit and any safety advice. Remind customers to wear the correct safety equipment. There are often rules about where electric scooters can be ridden, so we recommend advising customers to check local regulations.
Ozbozz Rainbow Scooter
The Ozbozz rainbow scooter is brightly coloured and fun. Bright products will look great in photographs, meaning they are great for online sellers and social media stores.
Ozbozz Unicorn Glow-in-the-dark Scooter
The Ozbozz unicorn glow-in-the-dark scooter combines two of the biggest trends in toys. They are a natural choice for girls’ gift ranges, birthdays and seasonal promotions.
Why we would recommend stocking Ozbozz scooters
High value – Seen as a luxury gift.
Eye-catching – Bold colours and glow-in-the-dark.
Great for a wide range of customers – Great for gifting, holidays and everyday play.
High seasonal demand – Increased sales during summer and Christmas.
Top tips for purchasing wholesale toys
Go for bestsellers first.
Order early for seasonal products (Christmas, Easter and Summer).
Offer a variety of price points. Include higher value products such as scooters and budget extras.
Check you have enough storage space. Ride-ons take up more space than smaller toys.
Look at your sales data. Reorder your top sellers and stop stocking items that aren’t selling.
Offer great images and descriptions to increase conversions.
Why choose RNJ Bargains for wholesale toys?
If you are looking for toys and games wholesale in the UK, then we have a great variety of products available to suit a range of budgets and customers. We offer a one-stop shop with:
Variety – Toys, games and gift ranges.
Competitive prices – We offer bargain products to help keep your profit margins high.
Easy to navigate – Products can be easily found.
Perfect for many customers – Great for shops, stalls, online sellers and event organisers.
View our range here. https://www.rnjbargains.com/collections/toys-games
FAQ’s
Where can I find toy wholesale suppliers in the UK?
Online on specialist sites such as RNJ Bargains. Also, at trade shows and distributors.
Are Ozbozz scooters a good option for retailers?
Yes! They are brightly coloured and have glow-in-the-dark features, meaning they are an attractive, giftable product. They also have high seasonal demand.
Do toys need to have safety markings?
Yes! They should comply with UK safety standards and have the correct markings. Always check with your supplier.
When is the best time to order wholesale toys?
Order early for high season. Autumn is best for Christmas and Spring is best for garden toys.
Final thoughts
By stocking the right products from reliable toy wholesale suppliers in the UK you can increase your sales throughout the year. Having a variety of games, budget toys and standout products like the Ozbozz electric scooter, Ozbozz rainbow scooter and Ozbozz unicorn glow-in-the-dark scooter will give your customers plenty of reasons to purchase.
Start creating your next order by viewing our toys and games range at RNJ Bargains.
